In your own words, what does your company do?
PriceWell helps non-technical founders add Stripe subscriptions to their web applications without hiring a developer. PriceWell works with websites built with any website builder, e.g. Webflow, WordPress, or Bubble.
📈 Monthly revenue: $500
📈 ~% Churn: 20%
📈 ~% Net profit: 90%
📈 Funding: None, bootstrapped
📈 Initial cost/investment to start the company: <$1,000
📈 Number of team members: 2 (plus contractors)
📈 Number of founders: 2
📈 Started: November 2020
How does the company make money?
💰 Free Tier (1% transaction fee): We offer free configurable pricing tables for Stripe.
💰 Bootstrapper Tier ($19/mo): Bubble plugin, WordPress Plugin, subscription management for your customers, churn prevention.
💰 Scale Up Tier ($49/mo: A/B pricing tests, Advanced analytics, Remove “powered by”.
3 strategies that have worked to attract and retain customers?
✅ Replying to relevant social media posts: (Reddit, Twitter, Indie Hackers) offering valuable information and explaining how our product can help.
✅ Powered by marketing: Each customer who embeds PriceWell on their website includes a “Powered by PriceWell” link that directs potential customers to our site.
✅ Affiliate program: We offer 40% affiliate commission (high for the industry) to web agencies that offer PriceWell as part of their service to clients.
3 things that you’ve learned about hiring and retaining great talent?
✅ Offering a fully remote environment. The co-founder and I have never met in real life and we have never had an office (having started during the pandemic) and don’t plan to. Everyone should feel comfortable working from home
✅ No pressure at work, ever, period. We offer a very relaxed working environment. We are bootstrapped so we never have to pander to pressures from investors. We set our own schedule and it’s always ok to take personal time.
✅ Hire multiple people for the same role. Especially when it comes to customer support, we try to hire two at a time to have redundancy and easily benchmark between candidates.