In your own words, what does your company do?
The goal of Constructed Adventures is to create a seemingly serendipitous perfect day for someone. Oftentimes, these days are for special occasions like milestone birthdays or marriage proposals. Some days involve challenges and puzzles (think “escape room around the city”). Others are more whimsical. They’re always custom tailored to a specific person and location.
📈 Monthly revenue: $10,000
📈 ~% Churn: N/A
📈 ~% Net profit: 40%
📈 Funding: Self funded
📈 Initial cost/investment to start the company: $700
📈 Number of team members: 1 (However, I do have a very large community I’ve created. I’ll contract out from them occasionally)
📈 Number of founders: 2
📈 Started: 2015, December
How does the company make money?
💰 Full service events(8k/mo): I fly out, build and run a complete Adventure for a special occasion.
💰 Consultation(1k/mo): I hop on weekly calls with clients to help them build the Adventure themselves
💰 Shop(500/mo): I sell items used for Adventures
💰 Other(100/mo): Amazon Affiliates, Adventure referral. This is small and rare, but occasionally i’ll hand off clients to other parties.
3 strategies that have worked to attract and retain customers?
✅ Going viral. My business is very fun and flashy and lends itself well to viral moments. I do an annual AMA on Reddit that hits the front page every year.
✅ Teaching. I am completely transparent about my methods and ways. There are plenty of people who would never hire me or just can’t afford me. I have an Active Blog and Youtube channel. Those help push people to hire me to consult.
✅ Being Active in the escape/immersion community. It’s a fantastic community of people who are just trying to create awesome experiences. If any of us are busy or booked, we can always send potential clients to others.
3 things that you’ve learned about hiring and retaining great talent?
✅ I’m a one man operation.