In your own words, what does your company do?
Blerp is a sound meme sharing platform on 50k+ live streams and voice chats. We make it easy to enhance a moment with 1M+ DMCA safe sounds integrated on Twitch, Discord, YouTube, Kick, Facebook and Trovo.
📈 Monthly revenue: $50,000
📈 ~% Churn: Less than 15%
📈 ~% Net profit: Do not wish to share
📈 Funding: $1.5M
📈 Initial cost/investment to start the company: $100,000, a lot of coding hours
📈 Number of team members: 11
📈 Number of founders: 2
📈 Started: 2018, March
How does the company make money?
Blerp has three active revenue models today.
💰 Pay to share: Viewers on live streams pay anywhere from .50 c to $20 per sound to share sounds on stream. Blerp takes a small cut of each transaction.
💰 Streamer Subscription: Streamers pay a monthly subscription for a subset of premium features. Some of these features include Roulette sounds, additional customization options and functionality.
💰 Soundpack Marketplace: Content creators, Brands and voice actors are able to make exclusive sound packs that can be purchased and unlocked to be shared across all of Blerp’s integrations.
3 strategies that have worked to attract and retain customers?
✅ TikTok. We’ve grown to over 1.2M followers and have had many of our product videos reach over 2M views!
✅ Twitter is a great channel for us to reach streamers. Making educational or meme content there specifically to reach out customers is very targeted.
✅ PLG. We have an affiliate program where users can refer a friend and get paid!
3 things that you’ve learned about hiring and retaining great talent?
✅ Don’t hire to “fill a role” hire to solve a problem. It should be very clear both to them and you what problem they are here to solve and what “success looks like”.
✅ As a founder its best to either do the role yourself or speak extensively with someone that knows what a good fit for the role should be.
✅ Give them an opportunity to speak candidly with other members of your team so they can get a good idea of what it’s like working at your company.