From Side Hustle to Six-Figure Success: The Incredible Journey of Blerp

In your own words, what does your company do?

Blerp is a sound meme sharing platform on 50k+ live streams and voice chats. We make it easy to enhance a moment with 1M+ DMCA safe sounds integrated on Twitch, Discord, YouTube, Kick, Facebook and Trovo. 

📈 Monthly revenue: $50,000 

📈 ~% Churn: Less than 15% 

📈 ~% Net profit: Do not wish to share

📈 Funding: $1.5M 

📈 Initial cost/investment to start the company: $100,000, a lot of coding hours

📈 Number of team members: 11

📈 Number of founders: 2

📈 Started: 2018, March

How does the company make money?

Blerp has three active revenue models today. 

💰 Pay to share: Viewers on live streams pay anywhere from .50 c to $20 per sound to share sounds on stream. Blerp takes a small cut of each transaction. 

💰 Streamer Subscription: Streamers pay a monthly subscription for a subset of premium features. Some of these features include Roulette sounds, additional customization options and functionality. 

💰 Soundpack Marketplace: Content creators, Brands and voice actors are able to make exclusive sound packs that can be purchased and unlocked to be shared across all of Blerp’s integrations. 

3 strategies that have worked to attract and retain customers? 

✅ TikTok. We’ve grown to over 1.2M followers and have had many of our product videos reach over 2M views! 

✅ Twitter is a great channel for us to reach streamers. Making educational or meme content there specifically to reach out customers is very targeted. 

✅ PLG. We have an affiliate program where users can refer a friend and get paid! 

3 things that you’ve learned about hiring and retaining great talent?

✅ Don’t hire to “fill a role” hire to solve a problem. It should be very clear both to them and you what problem they are here to solve and what “success looks like”.

✅ As a founder its best to either do the role yourself or speak extensively with someone that knows what a good fit for the role should be. 

✅ Give them an opportunity to speak candidly with other members of your team so they can get a good idea of what it’s like working at your company. 


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