From Startup to Success: The Inspiring Growth of D-Mak Productions to $60k/month

In your own words, what does your company do?

D-MAK Productions is a full-service Phoenix video production company, that provides a wide range of video production services, including corporate video production, event videography, TV commercial production, and live streaming services. They specialize in producing high-quality videos that can help businesses and organizations effectively communicate their message to their target audience. D-MAK Productions also offers post-production services such as video editing, color correction, sound design, and motion graphics to ensure that the final product is polished and professional.

πŸ“ˆ Monthly revenue: $60,000

πŸ“ˆ ~% Churn: N/A

πŸ“ˆ ~% Net profit: 20%

πŸ“ˆ Funding: None

πŸ“ˆ Initial cost/investment to start the company: $10,000

πŸ“ˆ Number of team members: 5

πŸ“ˆ Number of founders: 2

πŸ“ˆ Started: 2013, January 

How does the company make money?

πŸ’° As a video production company, D-MAK Productions generates revenue by providing video production services to clients and charging a fee for their services. They typically charge clients based on the scope of the project, including the type of video, length, location, and equipment required. They may also charge additional fees for post-production services like editing, sound design, and animation.

In addition to their core video production services, D-MAK Productions also generates revenue through other means such as:

πŸ’° Equipment rentals: They rent out their professional-grade cameras, lighting, and sound equipment to clients who prefer to shoot their own videos.

πŸ’° Stock footage sales: They sell stock footage from their video library to clients who need generic footage for their projects.

However, it’s important to note that these additional revenue streams are not the primary source of income for D-MAK Productions, and most of their revenue is generated through their core video production services.

3 strategies that have worked to attract and retain customers?

Here are three strategies that D-MAK Productions uses to attract and retain clients: Building solid relationships:

βœ… Building solid relationships with clients is essential for attracting and retaining clients. D-MAK Productions achieves this by being responsive, listening to client’s needs, and consistently delivering high-quality work. They also provide excellent customer service by keeping clients informed throughout the production process and responding promptly to any concerns or questions.

βœ… Offering a diverse range of services: Offering a diverse range of video production services helps D-MAK Productions attract a more comprehensive range of clients. For example, they offer corporate video production, event videography, TV commercial production, and live streaming services. This helps them cater to the needs of different clients and industries and generate revenue from various sources.

βœ… Showcasing their work: Showcasing their work is a powerful way D-MAK Productions attracts and retains clients. They create a portfolio of their best work and showcase it on their website and social media platforms. They also use client testimonials and case studies to demonstrate their expertise and the value they bring to their clients. This helps potential clients see the quality of their work and the results they can expect, which leads to more business and referrals.

3 things that you’ve learned about hiring and retaining great talent?

Here are three things D-MAK Productions’ has learned about hiring and retaining great talent:

βœ… Hiring for cultural fit: Hiring for cultural fit tends to keep employees more engaged and productive. When hiring new talent, it’s essential to consider how well the candidate will fit in with the company’s values, mission, and culture. D-MAK Productions assesses this by asking behavioral-based questions during interviews or assigning a work sample test to gauge the candidate’s skills and work style.

βœ… Offering competitive compensation and benefits: Offering competitive compensation and benefits packages help attract and retain great talent. This includes salary, bonuses, health insurance, retirement plans, and other perks like flexible work arrangements, paid time off, and professional development opportunities. D-MAK Productions offer fair compensation and benefits packages that show their employees that they value and appreciate their contributions to the company.

βœ… Providing opportunities for growth and development: Providing opportunities for growth and development is critical for retaining great talent. D-MAK Productions offer on-the-job training, mentorship programs, and professional development opportunities such as attending conferences, workshops, or online courses. This helps employees feel valued and supported and helps them develop their skills and advance their careers within the company.


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