In your own words, what does your company do?
Altered State Productions is a full-gamut creative marketing agency, with the mission of providing businesses and brands with production, distribution, and marketing services powered by an e-commerce store. The agency’s extensive portfolio includes branding, art design, email marketing, video production, distribution, retail, e-commerce, immersive commerce, digital marketing, SEO, advertising, and affiliate marketing, making them a one-stop solution for marketing needs.
The team at Altered State Productions prides itself on crafting captivating brand media that resonates with target audiences and drives results for clients. The agency’s expertise spans various industries, catering to clients ranging from startups to Fortune 500 companies. Video media for e-commerce brands, particularly for paid media distribution, is the most popular service. The agency’s creative content is a powerful arsenal for media buyers to stand out in saturated paid channel mediums such as CTV, OOH, and social media.
Serving both B2B and B2C clients nationwide, Altered State Productions concentrates on providing on-the-ground services in Dallas, Los Angeles, Las Vegas, and New York. With their proven track record, businesses can trust the agency to act as a dedicated partner that brings a cutting-edge approach to the competitive landscape.
📈 Monthly revenue: $80,000
📈 ~% Churn: 5%
📈 ~% Net profit: 20%
📈 Funding: $0 seed funding
📈 Initial cost/investment to start the company: $75,000+
📈 Number of team members: 13
📈 Number of founders: 2
📈 Started: 2018, April
How does the company make money?
💰 Video Production (7k/mo): We offer a monthly package for clients that include the production of high-quality videos for marketing, advertising, or eCommerce. This plan covers all aspects of video production, from pre-production to post-production.
💰 Social media content creation (2k/mo): This plan provides clients with a dedicated team of designers and writers who create engaging, on-brand social media content, including graphics, short videos, and written posts, to maintain a consistent and impactful online presence.
💰 Off-site SEO and PR retainer (3k/mo): Our off-site SEO and PR plan includes ongoing link-building, outreach to influencers and media outlets, and content promotion to improve search engine rankings and increase brand visibility.
💰 Photography and visual assets package (3k/mo): We offer a monthly photography service for clients who require high-quality images for their websites, social media, or marketing materials. This package includes professional photo shoots, image editing, and the delivery of optimized visual assets.
💰 Influencer marketing and content package (8k/mo): This plan is tailored for influencers who require professional content production and marketing support. It includes high-quality photo and video creation, social media content development, brand collaboration management, and strategic planning to help influencers grow their online presence and monetize their platforms effectively.
3 strategies that have worked to attract and retain customers?
✅ Content marketing and SEO: By consistently creating high-quality, engaging content that addresses our target audience’s needs, we’ve been able to improve our search engine rankings and attract more organic traffic. This content-driven approach, combined with effective keyword research and on-page optimization, has successfully driven qualified leads and increased conversions.
✅ Exceptional customer service and support: Ensuring a positive customer experience by providing responsive and helpful support has been vital in attracting and retaining customers. By going above and beyond to ensure a 100% satisfaction guarantee, we’ve been able to build strong relationships and maintain a high level of customer satisfaction, which, in turn, leads to more referrals and repeat business.
✅ Collaborations and partnerships: By collaborating with industry influencers and partnering with complementary businesses, we’ve been able to reach new audiences and gain credibility within our niche. These partnerships allow us to offer unique value propositions and tap into the networks of established brands, leading to an increase in customer acquisition and retention.
3 things that you’ve learned about hiring and retaining great talent?
The most significant thing I learned about hiring and retaining great talent was:
✅ To offer continuous growth and development opportunities. You are only as good as your team and the talent you hire so fostering a culture of learning and development will fuel their excitement. This includes providing tools and technology, offering training certifications, and encouraging team members to pursue new skills and developments. By investing in our team members’ growth, we’ve noticed increased loyalty and a higher level of overall satisfaction.
✅ Prioritizing cultural fit and soft skills. In addition to technical skills and experience, focusing on cultural fit and soft skills has greatly improved our hiring and retention rates. Candidates who align with our company values and possess strong communication, adaptability, and problem-solving skills thrive and contribute positively to our team dynamic.
✅ Promoting a healthy work-life balance and offering flexible work arrangements significantly improved team member retention. As an artist, you are fueled by inspiration and can spend 18 hours working on a video production project. Still, you can also burn out and have a couple of days to recoup, which is why project-based initiatives are more important than hourly schedules. By understanding individual needs and providing options such as remote work, flexible hours, or additional time off, we’ve been able to maintain a happier and more engaged team.