Scaling Upwards: The Remarkable Success Story of WP Creative’s $100k/month growth

In your own words, what does your company do?

WP Creative help businesses maximize their website potential by optimizing their websites for SEO and performance. 

We are a full-service web design agency that specializes in creating custom WordPress websites, providing ongoing support and search engine optimization. 

📈 Monthly revenue: $100,000

📈 ~% Churn: Less than 3%

📈 ~% Net profit: 20%

📈 Funding: N/A

📈 Initial cost/investment to start the company: Bootstrapped

📈 Number of team members: 25

📈 Number of founders: 2

📈 Started: 2016, January

How does the company make money?

In terms of revenue streams, we make money by offering a range of web design and marketing services to our clients. This includes custom WordPress website design and development, website maintenance and support, e-commerce development, search engine optimization, and digital marketing.

💰 Custom website development: Starting at $10k

💰 Website maintenance and support: Starting at $1k/m

💰 Search Engine Optimization: Starting at $2k/m

3 strategies that have worked to attract and retain customers? 

In terms of attracting and retaining customers, some strategies that have worked well for us include:

✅ Referrals: We get most of our new customers through word of mouth.

✅ Inbound marketing: We have a good online presence in SEO and get qualified leads every day.

✅ Strategic partnerships: We have formed partnerships with other agencies and businesses in complementary industries.

3 things that you’ve learned about hiring and retaining great talent?

When it comes to hiring and retaining great talent, some key lessons we have learned include:

✅ Culture fit is key: We prioritize finding employees who share our values and mission as a company, as this leads to greater job satisfaction and longevity.

✅ Proven operating framework: We run the company on a popular framework that helps us bring open, honest and transparent communication among team members and keep our flywheel turning.

✅ Ongoing training and development: We invest in our employees by providing ongoing training and development opportunities to help them grow and advance their careers.

✅ Employee Feedback: We regularly seek feedback from our employees to understand their needs and concerns and address any issues that may arise to improve their overall job satisfaction.


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