How Zatun grew to $30K/month

In your own words, what does your company do?

Zatun has been an innovative, engaging, and award-winning game developer since 2007.

Zatun develops its IPs as well as does work-for-hire.

On the work-for-hire side, we offer premium quality game art and development to publishers and game developers worldwide. On our IP side, Zatun has developed 20+ games for various platforms – from the first game, “The Legend of Vraz,” for PC in 2010 to the upcoming game “Down and Out” for Steam VR, Meta Quest/Rift S, and PSVR.

Staffed by a multi-talented and diverse team, they are experienced in production across different genres and game platforms, including XBOX, PlayStation, Nintendo, PC, Mac, Web, Handheld, Mobile, and Tablets (iOS/Android), PlayStation VR & PC VR. 

Zatun has collaborated on more than 250 leading game titles with over 300 clients, ranging from big AAA developers to small indie studios. Games made by Zatun have won numerous awards and rave reviews globally.

📈 Monthly revenue: $30,000

📈 ~% Churn: N/A

📈 ~% Net profit: Do not wish to disclose

📈 Funding: Self-funded – bootstrapped

📈 Initial cost/investment to start the company: Do not wish to disclose

📈 Number of team members: 35

📈 Number of founders: 1

📈 Started 2007, June

How does the company make money?

💰 We make money through client projects for game art and development. We don’t have a fixed price per project, as the cost per game depends on various factors.

💰 We make money through games selling on various stores from Oculus Store, Quest store, Steam store, App store, and Google Play Store. 

3 strategies that have worked to attract and retain customers? 

Our games: Our games are our biggest marketing tool. Our games have not only won awards but attracted a lot of eyeballs and led to more business for client IP.

SEO: We use the power of SEO to attract customers to our website. In addition, we do social media marketing and online Ads.

Referrals: Many of our clients come to us through referrals and word of mouth. Our current customers are the best advertisers.

3 things that you’ve learned about hiring and retaining great talent?

✅  We have a robust company culture and look for people who might be a great fit. Some of our employees have been with us since the day we started. We don’t hire people who have jumped many jobs or are looking to join us just for a raise or a higher package.  

✅ When hiring, we don’t check for a candidate’s degree. Instead, we check their skill set, experience, portfolio, and what they want to learn/see themselves in the future. For example, if they are only interested in the package increase or not exploring new technologies, we don’t go ahead with them.

✅ It might be a bit odd but what my Dad says is true: People will stick to you no matter what, and some will leave you even if you offer them the moon.


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