In your own words, what does your company do?
Inquivix is a digital marketing agency that offers SEO, content marketing, social media marketing, PPC advertising, and other similar services to clients that wish to grow their presence online. I started Inquivix as a humble side project back in 2017 while I was working at another company. We were initially focusing on helping small business owners reach their full potential in a fast-moving digital landscape.
We offer services for the global market but what we are best known for in the industry is our expertise in marketing in South Korea. Many businesses that wish to enter the South Korean market reach out to us for their digital marketing campaigns. Many of our clients keep coming back to us because of the results we’ve shown them. We also offer specialized marketing services for other regions in Asia such as Thailand, Indonesia, Singapore, Japan, etc. with our local offices established there.
With hard work, perseverance, and a lot of passion, we have grown into one of the leading digital marketing agencies in Asia. Today, I’m happy to say that Inquivix is serving everyone from small local businesses to large corporate clients from around the world. Our team really takes the time to fully understand our clients’ needs to design and implement comprehensive digital marketing strategies that will help them achieve their business goals.
📈 Monthly revenue: $1 million
📈 ~% Churn: ~15%
📈 ~% Net profit: ~30%
📈 Funding: Bootstrapped funding.
📈 Initial cost/investment to start the company: $1,000
📈 Number of team members: 20
📈 Number of founders: 1
📈 Started: 2017
How does the company make money?
💰 SEO Services. SEO Basic Package (On-page: US $2500 per month, Off-page: US $4500 per month): We provide a comprehensive SEO audit of the client’s website, with a list of recommendations to fix issues, and an SEO expert to perform the required optimization. Our services include both on-page and off-page SEO services.
💰 Content Marketing. Content Marketing Basic Package (US $1500 per month): We provide 3 blog articles per month, fully optimized, with 1250 words minimum.
💰 Social Media Marketing. Social Media Marketing Basic Package (US $2500 per month): We provide content including design materials and the post copy for 10 social media posts per month.
💰 PPC Advertising. PPC Advertising Basic Package (US $3500 per month): We provide the ad copy optimized for the chosen keywords and design materials for 10 PPC ads per month.
3 strategies that have worked to attract and retain customers?
✅ Our expertise in the Asian markets One thing that sets Inquivix apart is our expertise in the Asian region. Many global brands find it difficult to enter Asian markets like South Korea due to the completely unfamiliar digital platforms and apps that are in use there. This is where Inquivix steps in. Our understanding of the local culture and digital landscape can help these brands penetrate the Asian markets with precision and efficiency. This is what draws many of the globally recognized brands to Inquivix.
✅ Providing excellent service driven by results Inquivix is driven by results, and we strive to deliver the best possible service for our clients. We understand that our clients trust us to deliver on our promises, and we take that responsibility very seriously. We offer customized solutions that are tailor-made with meticulous care to suit every client’s unique needs. Whether it’s organic traffic growth or viral social media campaigns, our commitment to going above and beyond to ensure customer satisfaction has enabled us to generate exceptional results time and again.
✅ Diversifying and staying on top of industry trends I firmly believe in the importance of diversifying our services and staying on top of industry trends. By offering a wide range of services, such as SEO, PPC, social media marketing, and content marketing, Inquivix is capable of helping our clients across a wide spectrum of digital marketing needs, no matter what their requirement is. Additionally, our commitment to staying up-to-date with the latest industry trends has helped us regularly review and update our digital marketing strategies. This ensures that we’re always utilizing industry-standard best practices that are guaranteed to continue working as search engines and social media platforms evolve.
3 things that you’ve learned about hiring and retaining great talent?
✅ Culture fit: I believe that hiring employees who fit well within the company’s culture is crucial to building a strong team. It’s always a good idea to communicate the company’s values during the interviewing process and hire candidates who share a similar passion for the work you do. At Inquivix we foster a collaborative work environment, encouraging employees to discuss openly on our company Discord channels so that we can collectively find ways to resolve any issues they’re experiencing.
✅ Present clear career paths: Providing clear and attainable career paths can motivate employees to stay with the company long-term. I believe that setting goals and expectations for each role is very important. It’s also good to offer training and development opportunities to help employees grow within the company. This could be as simple as sharing educational links with the relevant team members or enrolling them on webinars to help them gain new and necessary skills. Regular performance evaluations can also provide feedback and identify areas for improvement.
✅ Offer competitive compensation and benefits: This is pretty obvious, but offering competitive compensation and benefits packages are some of the most effective ways to attract and retain great talent. One way to set competitive and fair salaries would be to research the competition in the relevant industry for similar positions. Additional benefits such as bonuses can also contribute to employee satisfaction and loyalty.