In your own words, what does your company do?
Hi! My name is Dean Bokhari, and I’m the founder of DeanBokhari.com – a Personal Development platform, podcast, blog, and membership community—all rolled into one.
My mission at deanbokhari.com is simple: to inspire people to improve their lives and achieve their goals.
Customers and members of our platform get exclusive access to members-only articles, summaries of best-selling self-improvement books, courses, podcast episodes, and audio-training programs on a variety of personal development topics to help them get ahead in life.
Some topics we cover in the membership area include goal-setting, building better habits, productivity, meaningful work, leadership, creativity, and more.
📈 Monthly revenue: $100k
📈 ~% Churn: 5% (monthly)
📈 ~% Net profit: Do not wish to disclose
📈 Initial cost/investment to start the company: Under $5,000
📈 Number of team members: 17
📈 Number of founders: 1
📈 Started: 2018
How does the company make money?
💰 Coaching: When people learn my principles for living a happier, healthier, wealthier, and more productive life — but need more step-by-step guidance — they’ll choose to book 1-on-1 coaching sessions with me.
💰 Membership: Visitors who enjoy my free content signup for a paid subscription if they want to go deeper.
💰 Speaking: The popularity of the blog and podcast leads to speaking engagements
3 strategies that have worked to attract and retain customers?
✅ Newsletter: We use our newsletter to stay in touch with my readers/listeners/customers/leads. No matter what people say about email marketing, it has been and will continue to be the most effective way to keep your brand “top of mind”.
✅ Personality: I create high-quality content with a unique voice and perspective.
✅ Research-backed: My articles, courses, and audio training are not based solely on opinions – they’re grounded in research.
3 things that you’ve learned about hiring and retaining great talent?
✅ Rather than finding and training employees on our philosophy, we find employees who are exceptional at what they do and whose values align with our mission.
✅ Have an actual conversation during the interview process, rather than awkwardly reading off a list of questions like a robot.
✅ Instead of asking, “Why do you want to work for us?” ask, “So, what makes you want to work with us?” – Framing questions in a less aggressive way helps potential employees feel at ease, which leads to more honest responses to your questions.