Prodigi’s Path to Prosperity: A Success Story of Growth to $160k/month

In your own words, what does your company do?

ProDigi is a global agency at the forefront of digital marketing and production services. With a focus on excellence, we cater to B2B businesses on a global scale. Additionally, we have forged strong partnerships with non-profit organizations in the fields of education and entertainment. Our team of experts is committed to offering tailor-made ideas and inventive solutions across diverse areas such as marketing, sales, HR, education, project management, and customer support. 

In production services, we create captivating visual content such as animated explainer videos,  2D & 3D animations, shooting services, promo videos, and etc. Our digital marketing services encompass PPC advertising, Social Media Marketing, and SEO services. We strive to enhance brand visibility, engage audiences, and generate leads.

ProDigi stands out with our commitment to excellence and client satisfaction. We develop customized strategies tailored to each client’s unique needs. Our collaborative approach, industry expertise, and innovative mindset keep us ahead of the curve.

๐Ÿ“ˆ Monthly revenue: $160,000

๐Ÿ“ˆ ~% Churn: 18.9%

๐Ÿ“ˆ ~% Net profit: Do not wish to share. 

๐Ÿ“ˆ Funding: N/A

๐Ÿ“ˆ Initial cost/investment to start the company: $4,000

๐Ÿ“ˆ Number of team members: 39

๐Ÿ“ˆ Number of founders: 4

๐Ÿ“ˆ Started: 2017, September

How does the company make money?

๐Ÿ’ฐ Social Media Marketing Services: Starting from $1500

๐Ÿ’ฐ PPC Advertising: Starting from $4000

๐Ÿ’ฐ Animated Explainer Videos: Starting from $1500

๐Ÿ’ฐ 3D animation: Starting from $3500

3 strategies that have worked to attract and retain customers? 

โœ… Search Advertising: Our targeted search advertising campaigns have played a crucial role in driving customer acquisition. By strategically placing ads on search engine platforms, we have increased our visibility and attracted a steady stream of qualified leads. This has resulted in a 35% increase in qualified leads, translating into a 15% growth in customer base.

โœ… Continuous UI/UX Optimizations: By prioritizing the optimization of our website’s user interface (UI) and user experience (UX), we have seen remarkable improvements in customer engagement and retention. Our website’s bounce rate has decreased by 35%, indicating that visitors are finding our site more appealing and user-friendly. Additionally, we have observed a 23% increase in average session duration, showcasing that customers are spending more time exploring our offerings. 

โœ… Sales Strategy and Optimization: Our focus on refining our sales strategy has yielded impressive outcomes. By implementing data-driven sales techniques and personalized outreach, we have achieved a 20% increase in conversion rates. This translates into a 16% growth in revenue from new customers. 

3 things that youโ€™ve learned about hiring and retaining great talent?

โœ… Engage employees with your company vision and mission: It’s crucial to align your employees’ work with a clear and compelling vision and mission. By sharing our vision statement, which is “To become the global agency that can remove all boundaries, break the stereotype of choosing a non-local digital services provider, and create results for its people by valuing their time,” we have been able to foster a sense of purpose and shared goals among our team members. Communicating the vision regularly and involving employees in the journey helps create a stronger connection to the organization and its mission.

โœ… Implement an effective feedback system: At our company, we prioritize open and honest communication through a feedback system. As managers, we understand the importance of creating a safe space for employees to provide feedback. We conduct regular performance reviews to discuss progress, address concerns, and provide constructive guidance. By actively seeking and valuing feedback, we cultivate a healthy work environment where employees feel heard, supported, and empowered to contribute to their own growth and development.

โœ… Foster a flexible organizational system: Our company values flexibility and understands the importance of adapting to changing circumstances and employee needs. We offer remote work options, flexible scheduling, and support for personal commitments. This fosters a culture that promotes work-life balance, attracts top talent, and increases employee satisfaction and retention.


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