Scaling New Heights: The Remarkable Journey of Upper Limits to $100k/month Success

In your own words, what does your company do? 

Since 2013, the team at Upper Limits has been dedicated to serving our loyal customers with an extensive range of high-quality products and exceptional service. Our hybrid brick-and-mortar store and e-commerce platform,, caters to retail and wholesale customers, making it an all-in-one destination for your vaping, cannabis accessory, and custom glass needs. 

As pioneers in the vape and cannabis accessory industry, we have constantly evolved to stay ahead of the curve. In addition to our wide selection of vaping products and cannabis accessories, we take pride in producing custom glass promotional items for both dispensaries and retail customers. Our expert glassblowers craft each piece with precision, ensuring that you receive a unique and eye-catching creation. We etch logos into glass pipes which are perfect for promoting your brand or adding a personal touch to your collection. 

In our pursuit of excellence, we are excited to announce that we are expanding our product lines to include more health-oriented items and home cultivation products. Our commitment to your well-being extends beyond providing premium vape and cannabis accessories; we want to empower you to live a healthier, more fulfilling life. As the cannabis industry continues to grow, we recognize the importance of incorporating natural, health-focused products into our inventory. From cannabinoids, skin care products, and herbal supplements to home hydroponic systems, Upper Limits is ready to become your go-to source for a balanced and holistic lifestyle. 

At Upper Limits, we are passionate about our customers’ satisfaction. Our knowledgeable staff is always available to assist you in finding the perfect product, whether you’re a seasoned cannabis connoisseur or a curious newcomer to the vape world. When you shop with us, you can expect an enjoyable, hassle-free experience that makes you confident about your purchase. 

Join us in our journey to elevate your vape, cannabis, and health experience by exploring our expanded product lines on or visiting our brick-and-mortar store. 

πŸ“ˆ Last 12 months: $1.2M

πŸ“ˆ ~% Churn: N/A

πŸ“ˆ ~% Net profit: Do not wish to disclose

πŸ“ˆ  Funding: Bootstrapped 

πŸ“ˆ Initial cost/investment to start the company: $30,000

πŸ“ˆ Number of team members: 10

πŸ“ˆ Number of founders: 1 

πŸ“ˆ Started: 2013 

How does the company make money? 

πŸ’° Custom Glass Production – Customized glass products for retail and wholesale 

πŸ’° Product Sales – Retail & Wholesale 

πŸ’° Glass Etching Services & Promotional Glass Items 

3 strategies that have worked to attract and retain customers? 

βœ… Building an email marketing list has been a great way to retain current customers and convert new customers by offering subscriber deals. It also provides great opportunities to update and interact with customers. 

βœ… Social Media. A great way to stay in touch with existing customers and attract new ones. Regular organic posting has done very well for us. 

βœ… SEO. This is something that is a constant effort as it rapidly changes often. SEO is always a work in progress but has paid regular dividends in attracting new customers. 

3 things that you’ve learned about hiring and retaining great talent? 

βœ… Put people in positions that they are fit for and excel in. If you have to micromanage, you probably have not matched the right person for the job. Set them up for success with proper training and create an environment where people are comfortable bringing things to attention. 

βœ… Lead by example. I feel that a good leader should always be willing to jump in when needed. Your team will work harder if they respect you and they should be able to count on you when they need direction or guidance. That is what a leader is. Create an atmosphere of problem-solving where it is okay to make mistakes, as long as we learn from them. That’s how we grow. 

βœ… Create opportunities for career growth. You will retain good employees much longer if they have a path to career advancement.


Start hiring exceptional Virtual Assistants

Learn how people are starting successful businesses