In your own words, what does your company do?
Flying V Group is a digital marketing and advertising agency focused on generating increased revenue and lead generation for its clients. We not only provide deliverable services, but we also provide expert consulting as part of our engagements to ensure our clients are maximizing their digital efforts and generating the best return on their investment.
📈 Monthly revenue: $250,000
📈 ~% Churn: 10%
📈 ~% Net profit: 25%
📈 Funding: N/A
📈 Initial cost/investment to start the company: $10,000
📈 Number of team members: 18
📈 Number of founders: 3
📈 Started: 2015, September
How does the company make money?
💰 Website Design and Development ($5k – $25k+): We provide custom design and development services for websites.
💰 Search Engine Optimization ($2k+/mo): We optimize our clients’ websites in order to increase keyword rankings and drive more website traffic to the site.
💰 Paid Media Advertising ($3k+/mo.): We run and manage Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Programmatic Ads, and more to generate leads and product sales immediately for our clients.
💰 Content Marketing ($3k+/mo.): We write long-form content and blogs, email, handle video marketing shoots, and facilitate the content via social media channels to maximize exposure.
3 strategies that have worked to attract and retain customers?
✅ Search Engine Optimization: SEO has been our number one driver of attracting new customers. SEO shows that you have strong expertise in the space since your content is ranking highly in relevant search engine results. We also tend to retain these clients for longer since they are warmer leads when they reach out to us.
✅ Referrals and Word of Mouth: Doing great business is the best way to generate new business from existing clients. We place a HUGE emphasis on customer service in order to ensure that we get strong referrals from our existing customer base. Referrals are the easiest type of new business to close.
✅ Social Media Marketing: Our team is extremely active on multiple social media marketing sites in order to show others what we can do for their business and what we have done for past businesses that we have worked with. The social proof is tremendous in attracting new potential clients.
3 things that you’ve learned about hiring and retaining great talent?
✅ Hiring and retaining great talent is all about hiring individuals that match your organization’s identity. It is important to find individuals that will buy into what you are trying to accomplish and that they have an understanding of what it means to be a part of a team. We don’t always focus on the credentials in that it is just as important to find someone that wants to work hard, learn, and improve themselves.
✅ Just hiring someone is not enough. You must also provide the new hires with structure and the ability to grow and learn as quickly as possible. We place an emphasis on upskilling employees and helping them to learn more about their particular craft in order to hone their skills and become more valuable team members. Investing in your employees is crucial in order to take your talent from good to great.
✅ In order to retain great talent you must create a sense of community and trust. It is important that your employees always feel heard and appreciated. It is key to provide positive feedback as well as constructive criticism on a regular basis. Employees value transparency and they will go above and beyond for your business if they feel like their voice and contributions matter!