Scaling Up: How VideoPlasty reached $10k/month and beyond

In your own words, what does your company do? is the only animation-first stock marketplace in the world, offering professional stock animation and GIF assets to creative people all over the world, so they can have amazing animations in their favorite software within minutes with drag & drop simplicity, without any prior animation skills or experience.

In a world of “all-in-one” type of stock platforms with unlimited downloads of what we think is average stock content, we decided to pick a lane and excel at it. At VideoPlasty, we’re good at animation and that’s the only thing we’ll ever offer. You’ll never see us try to push any stock footage or stock photos, which in today’s stock assets landscape are literally a commodity that can be found absolutely anywhere. 

📈 Monthly revenue: $10,000

📈 ~% Churn:  N/A

📈 ~% Net profit: Do not wish to disclose 

📈 Funding: Bootstrapped

📈 Initial cost/investment to start the company:  $10,000

📈 Number of team members: 5

📈 Number of founders: 1

📈 Started 2019, January

How does the company make money?

💰 As a stock platform, we sell digital files. More specifically, the license for people to use these digital files. We have tens of thousands of stock assets listed on our platform that people can purchase the license to. Prices range anywhere from $5 to $100 per asset.

3 strategies that have worked to attract and retain customers? 

Educate the Target Audience – a lot of our target audience are beginners, who might not even know they can use stock animation and have professional-level animations at their fingertips, so a big factor for us was to literally educate them with tutorials and show what’s possible.

Don’t be a Faceless Corporation – when you go to big stock platforms, all customers are literally just numbers and the only interaction is with customer support team members who don’t really care. At VideoPlasty we love to interact with our customers and they always have direct access to us to get help or send suggestions.

YouTube – it’s taking over cable TV, so if you’re not on YouTube, not sure what you’re doing. At 50k subscribers and counting, it’s probably one of our best acquisition channels, allowing us to show up with solutions in an environment where people are actively looking to solve a problem.

3 things that you’ve learned about hiring and retaining great talent?

A-Players – I’d rather pay extra and work with an A-player that gets the job done better and fast than pay less to have the same job done worse and take longer. The ROI on A-players is severely underrated.

Long-term – hiring is a resource-intensive process, so we never hire thinking that we just need someone to fix something temporarily. If we don’t see ourselves working with you long-term for 5+ years, then we don’t want you.

Intuition – It’s hard to pick the perfect candidate, as it’s never really an apples-to-apples comparison. Usually, we get a ton of great candidates who want to work with us, each with its own pros and cons. Ultimately, it comes down to intuition, it rarely failed me.


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