Six-Figure Success: The Inspiring Story of Side Hustle Nation’s $35k Monthly Growth

In your own words, what does your company do?

Side Hustle Nation is the leading resource and community for aspiring entrepreneurs and people looking to make extra money and build a business in their spare time. 

We produce high-quality written articles, in-depth how-to guides, and an award-winning podcast featuring successful side hustlers.

πŸ“ˆ Monthly revenue: $35,000

πŸ“ˆ ~% Churn: N/A

πŸ“ˆ ~% Net profit: 85%

πŸ“ˆ Funding: N/A

πŸ“ˆ Initial cost/investment to start the company: Less than $250.00

πŸ“ˆ Number of team members: 7

πŸ“ˆ Number of founders:1

πŸ“ˆ Started 2013, May

How does the company make money?

πŸ’° We sell podcast sponsorships on The Side Hustle Show and newsletter sponsorships in our emails.

πŸ’° We monetize website traffic with affiliate partnerships from over 100 brands.

πŸ’° A small portion of revenue comes from digital product sales: books, workbooks, and online courses.

3 strategies that have worked to attract and retain customers? 

βœ… Podcasting: The Side Hustle Show wasn’t a hit right out of the gate, but slowly grew a loyal following and has become a very important relationship-building channel. 

βœ… SEO: The website ranks well in Google for phrases like β€œside hustle ideas”, which brings new readers and customers into the fold.

βœ… Facebook Group: The Side Hustle Nation Facebook group started as an extension of the podcast and email audience, but now gets recommended by Facebook organically. It’s another important touch-point for existing community members and a point of discovery for new audience members. 

βœ… Self Publishing: I have several books on Amazon, including a well-rated free one, that brings new people into Side Hustle Nation.

3 things that you’ve learned about hiring and retaining great talent?

βœ… Start with the end in mind: It’s hard to define a role when you don’t have a clear picture of what success in that role looks like. Paint the picture of what a job well-done looks and feels like to set both you and your new hire up for success. 

βœ… Build your process library: When I made my first full-time hire, their workflow was entirely in my head, and I wondered why they just weren’t getting it! It took a while to create the step-by-step recipe for them to follow, and make a living document, not something set in stone, so they can update it if they find a better way.

βœ… The Rule of 2: A friend shared this productivity rule with me. If you ever find yourself doing a task a 2nd time β€” and can see yourself having to do it again β€” pause and create the process documentation and hand that works over to a teammate. That prevents you as the business owner from spending too much time on repetitive in-the-weeds tasks and frees up your time to work on the bigger picture.


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