Small Spaces, Big Dreams: The Success Story of Big Tiny – Achieving $1.4M/month

In your own words, what does your company do?

Founded in March 2017, Big Tiny is the first company in Singapore to integrate the concept of “tiny houses” with eco-tourism. “Tiny houses” are part of an international trend of simplifying lives by reducing the size, and therefore the resource consumption, of homes without sacrificing the quality of life.

Big Tiny takes this one step further by placing its beautifully designed, compact homes on wheels in spectacular rural settings – amplifying the benefits of the “tiny house” movement by pairing the advantages of a thoughtfully efficient abode with the recharging potential of an intimate connection with Mother Nature.

The brainchild of three Singaporean entrepreneurs, Big Tiny stems from a desire to offer the city dweller a chance to experience the perfect escape from a hectic, digitally-laden lifestyle and enable anyone from around the world to have a part in this new way of living.

📈 Monthly revenue: $1,434,103.80

📈 ~% Churn: N/A

📈 ~% Net profit: 9.84%

📈 Funding: $2,252,724.56

📈 Initial cost/investment to start the company: $75,090.81

📈 Number of team members: 42

📈 Number of founders: 3

📈 Started: 2017, March

How does the company make money?

💰 Sale of tiny houses: $67,579.18 (Reyes tiny house), $90,105.58 (Minimalist tiny house)

💰 Rental of tiny houses: $150.17++ per night

3 strategies that have worked to attract and retain customers? 

✅ Unique and high-quality accommodation options: One of the most critical factors for attracting and retaining customers in the eco-tourism industry is offering high-quality and unique accommodations. By providing a memorable and enjoyable experience for guests, we are able to increase the chances of repeat bookings and positive reviews, which leads to more customers.

✅ Exceptional customer service: Providing exceptional customer service is key to attracting and retaining customers. We respond promptly to inquiries and provide detailed information about our accommodations, local attractions nearby, and any other relevant details that we think will make our guests’ stay an exceptional one. During a guest’s stay, our friendly hosts are also available to address any concerns or issues that may arise. We go the extra mile to exceed guests’ expectations so that our brand becomes a top-of-mind recall, leaving a lasting impression on them and thus helping to increase the likelihood of repeat bookings and positive word-of-mouth recommendations.

✅ Marketing and online presence: Developing a strong online presence and utilizing effective marketing strategies is crucial for attracting customers in the experiential eco-tourism industry. Our website is optimised for search engines and we use social media to showcase our unique, experiential accommodations. We also engage with our audience through targeted advertising campaigns and regular content creation, such as travel inspiration posts and videos to generate interest and increase brand visibility. Guests are also encouraged to leave reviews and testimonials so as to enhance our online reputation and attract potential customers.

3 things that you’ve learned about hiring and retaining great talent?

✅ Building a strong employer brand – Developing and promoting a compelling employer brand helps attract and retain top talent. By showcasing a company’s unique values, culture, and opportunities for growth, it becomes more appealing to potential candidates. A well-defined employer brand creates a positive reputation and can lead to increased interest from talented individuals.

✅ Offering competitive compensation and benefits – Providing competitive compensation packages and attractive benefits is crucial for attracting and retaining top talent. It’s essential to offer salaries that align with industry standards and reflect the value employees bring to the organization. Additionally, comprehensive benefits such as healthcare, retirement plans, flexible work arrangements, and professional development opportunities can significantly enhance employee satisfaction and loyalty.

✅ Prioritizing employee engagement and growth – Fostering a culture of employee engagement and growth is vital for retaining great talent. This includes providing regular opportunities for feedback, recognition, and advancement. By investing in their development, offering challenging projects, and supporting continuous learning, employees feel valued, motivated, and are more likely to stay with the organisation long-term. Creating a positive work environment that emphasizes collaboration, open communication, and work-life balance also contributes to retaining talented individuals.


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