The Journey to Success: How Total Home Supply Surged to $825k/month

In your own words, what does your company do?

Total Home Supply is an online nationwide distributor of heating and cooling specialty products such as PTAC air conditioners, VTAC air conditioners, ductless mini split air conditioners, water heaters, air quality products, and fireplace equipment for both commercial and residential applications. 

πŸ“ˆ Monthly revenue: $825,000

πŸ“ˆ ~% Churn: N/A

πŸ“ˆ ~% Net profit: 4%

πŸ“ˆ Funding: Bank line of credit

πŸ“ˆ Initial cost/investment to start the company: $50,000

πŸ“ˆ Number of team members: 10

πŸ“ˆ Number of founders: 4

πŸ“ˆ Started 2010, January

How does the company make money?

πŸ’° PTACs and VTACs are sold to the lodging and building industries.

πŸ’° Unsurpassed customer service. We put our customer’s needs first and win on service, not price.

3 strategies that have worked to attract and retain customers? 

βœ… Offer competitive prices but focus on the customer. Since our products are technical in nature, we work with our customers to make sure what they purchase will work for them as they would expect. This can mean walking away from a sale when the customer may insist on purchasing something that will not work in their application. 

βœ… We concentrate on making sure our website content is informative. We go through great pains to make sure our specs are accurate and relevant. We include manuals, spec sheets, catalogs, etc. for all of our items.

βœ… We found the key to attracting and retaining customers was simple. Treat a customer the way you would want to be treated. Since the day we opened, we answer all calls with a human, not voicemail.

3 things that you’ve learned about hiring and retaining great talent?

βœ… When we hire a new employee, we offer a competitive salary, medical and dental benefits, paid time off, life insurance, and a 401k plan with company matching. 

βœ… We periodically surprise our employees with gifts such as candies, and snacks, giving them the ability to choose equipment for their home office and more.  

βœ… We are flexible and allow our employees to put their lives first.


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