The Ways To Wealth provides first-rate financial education to individuals looking to improve their financial well-being and expand their wealth. Our goal is to present impartial, reliable financial advice and recommendations in a clear and concise manner.
We educate our audience through written content that attracts visitors via organic search and reaches our extensive list of over 20,000 newsletter subscribers.
Our main sources of revenue stem from advertising and affiliate marketing.
📈 Monthly revenue: $40,000
📈 ~% Net profit: $20,000
📈 Funding: Less than 10% investment from family
📈 Initial cost/investment to start the company: < $100 for hosting and domain name
📈 Number of team members: 1 full-time and 3 part-time
📈 Number of founders: 1
📈 Started: 2016, August
How does the company make money?
💰 The Ways To Wealth generates income mainly through affiliate partnerships with various financial brands. These partnerships encompass various products and services, such as cashback reward apps for online shopping and investment brokerages. We have established connections with over 200 affiliates within the financial sector, and we typically collaborate with them via program managers and affiliate networks like Impact.
💰 Our content strategy aims to capture the entire spectrum of information needed to help people make informed financial decisions. We produce articles on various topics, from beginner guides like “How to Get Started Investing” to comprehensive best-of lists such as “Best Investment Brokerage Bonuses,” and in-depth individual brokerage and financial service provider reviews like our Alto IRA review.
By covering a broad range of subjects, we ensure that our audience has access to all the resources they need to make educated choices, ultimately fostering trust and driving engagement with our affiliate partners.
💰 In addition to affiliate partnerships, we generate income through advertising on our website. While this currently serves as a steady revenue source, we are aware of the potential effects that forthcoming privacy changes may have on advertising rates. To mitigate these risks, we are actively pursuing diversification strategies, particularly by exploring various monetization methods within email marketing.
3 strategies that have worked to attract and retain customers?
✅ Driving traffic to our website using organic search and Facebook ads. These methods help us reach a broad audience, bring potential customers to our platform, and, ideally, subscribe to our newsletter.
✅ Providing high-value content that positions us as a long-term solution for managing personal finances. We achieve this by creating expert-written content that is easy to comprehend and assists readers in making well-informed financial decisions.
✅ Fostering customer loyalty by maintaining an engaging email list. We aspire to be the financial equivalent of Consumer Reports, where people turn to us for reliable advice before making significant financial choices or exploring new financial companies. We establish ourselves as their trusted financial partner by consistently guiding our customers through multiple life decisions and informing them through email communications.
3 things that you’ve learned about hiring and retaining great talent?
✅ Conducting paid test trials: Instead of hiring full-time positions, we offer potential team members a paid trial to write an article, which may or may not be published. This approach allows us to gauge their skills and determine if we are a good fit for each other. Written content is relatively easy to assess, making this a practical evaluation method.
✅ Regularly posting on job boards for fresh talent: We constantly look for exceptional talent, and platforms like Upwork offer free job postings. As a result, we make it a habit to post job listings regularly, ensuring that we take advantage of the opportunity to connect with great writers and editors.
✅ Encouraging writer autonomy and first-hand experience: We give our writers a lot of say in the topics they choose to write about, especially if they have personal experience with a product or service they are enthusiastic about. A prime example is our Fetch Rewards review, written by one of our long-term writers, Hillary Swetz. By sharing her personal anecdotes, she created a more engaging piece than the boilerplate content often produced by larger companies. This approach results in better work and allows our writers to enjoy writing about subjects they are familiar with and passionate about.