In your own words, what does your company do?
Virtual Latinos is a recruitment agency that specializes in providing virtual assistant and remote staffing services to businesses in the United States and Canada. Our mission is to help clients find and hire highly skilled and reliable remote professionals from Latin America who can assist with various tasks, including administrative support, social media management, customer service, content creation, sales, and more.
We are experts in creating perfect matches between our clients and VAs, which we achieve through a highly efficient, structured, and detailed selection process. By conducting one-on-one consultations with our clients, we are able to gain a thorough understanding of their specific needs and requirements, leading to successful, long-term working relationships.
We provide a “win-win” scenario for both our clients and VAs. Our clients can save money while still receiving top-notch service, and our VAs can find the job of their dreams while earning more money than they would in their home countries.
Our priority is to elevate your freedom, success, and growth with exceptional virtual professional relationships. Each VA will get to know their client’s company and grow with them along the way, while our clients will have a trustworthy hand to help them take their business to a whole new level.
📈 Monthly revenue: Do not wish to disclose.
📈 ~% Churn: N/A
📈 ~% Net profit: Do not wish to disclose.
📈 Funding: N/A
📈 Initial cost/investment to start the company: N/A
📈 Number of team members 75 members
📈 Number of founders 1, Myself
📈 Started: 2018, January
How does the company make money?
At Virtual Latinos, we generate revenue by charging a small fee for guiding our clients through the entire recruitment process, from searching, interviewing, hiring, and onboarding their VA until they reach their goals. Our team manually reviews, hand-picks, and only accepts the top 5% of Latin American talent into our community, and through our detailed hiring process, our clients have the opportunity to hire only the top 1% of candidates. We offer a variety of packages to meet the diverse needs of our clients and provide them with a range of options to choose from, based on their business needs and budget.
💰 Our Entry Level package starts at $8-10 per hour and is designed for businesses that already have established processes in place and can train any VA to complete their tasks.
💰 Our Mid-Level package starts at $11-15 per hour and is ideal for businesses seeking a Specialist VA with more experience and specific skills that can contribute to their business growth.
💰 Our Expert Level package, which starts at $16-20 per hour, is for businesses seeking a virtual assistant who can act as a consultant and strategist to help take their business to the next level. These VAs have extensive experience and a wealth of knowledge to share.
At every level, our VAs occupy roles in areas such as administration, marketing, customer service, sales, content creation for social networks and blogs, project management, graphic design, web design, accountants, legal assistance, and more.
Visit https://www.virtuallatinos.com/ to quickly find the pricing details and take a look at some tasks you might need assistance with. In the event that a client has very specific job needs that can’t be found within our list, our recruitment consultants are available to work closely with them to gain a deep understanding of their unique requirements. We will then leverage our extensive talent pool to identify and source the right talent for the job.
3 strategies that have worked to attract and retain customers?
✅ Organic Google Ranking: We’ve used inbound marketing to attract customers from day one. Drawing on my experience as a digital marketer, I used this approach to ensure Virtual Latinos succeeded with Google organic search rankings. We crafted beneficial content, like tips for hiring VAs from Latin America and blog entries that we optimized to rank on Google.
✅ High-Quality Service: One of the best ways to obtain new clients has been through recommendations, which is why we prioritize providing excellent service from the very beginning. We want our clients to feel at ease and content with our hiring process. Once they start collaborating with our highly-trained VAs, they’re usually thrilled, leading to loyal satisfied clients who refer us to others.
✅ Inbound Marketing: We also ran small ad campaigns on Facebook ads. But we didn’t stop there. We talked to real people to learn about business dynamics and get feedback on our project. Today, most of our marketing budget goes toward creating original content that uses industry-specific keywords to draw leads to Virtual Latinos.
3 things that you’ve learned about hiring and retaining great talent?
✅ Streamlined processes are required: We’ve learned the value of using multiple filters in our hiring process, enabling the recruitment team to select only the top 5% of candidates. This ensures that our clients can hire the most qualified professionals for their business needs. In this way, we also make sure that the candidates we hire are aligned with the values and commitment to the company.
✅ Create a “win-win” scenario: Our objective is to create mutually beneficial scenarios for our clients and virtual assistants (VAs). We aim to provide a platform where our VAs can earn higher salaries than they would in their home countries and enjoy a better quality of life. Likewise, our clients can benefit from cost savings while receiving top-notch quality assurance and performance guarantees that ensure their satisfaction.
✅ Perks can motivate and retain great talent: A healthy and happy workforce is a more productive workforce. By offering health insurance and other perks, you can improve your bottom line. Like any other team member, VAs want a sense of belonging within the company and like to feel appreciated for their effort. As we have tested with our internal team, a little appreciation and recognition for our VA’s excellent work can go a long way! Especially when it comes to keeping our VAs motivated and working long-term.